A Prada Temporary Store In Paris

A PRADA TEMPORARY STORE IN PARIS. A new concept evoking one of the city’s iconic spots.

Prada announces the opening of a 5-month-temporary shop at Place Beauvau 92, in Paris.

Designed by architect Roberto Baciocchi, the front of the store evokes the image of the Mirabeau Bridge – the first bridge in the city to be constructed out of metal – immortalised by Guillaume Apollinaire’s popular poem “Le Pont Mirabeau”.

The energy of the city penetrates the space through shop windows, mingling the outdoors and interior space. The effect is further pronounced by the inclusion of striking perspective illusions, intriguing routes and rarefied environments in the two-level space, whose total surface is of approximately 570 square meters.

A selection of women’s ready-to-wear, bags, accessories and footwear are available at the store, whose ground floor, divided into three areas, recalls the outdoor life intrinsic to the city’s identity. In the first room the bridge silhouette is emphasised by a dramatic trajectory towards the staircase, incorporating mannequins staged to recreate a street scene. Merging brand’s history with innovation, the space retains the black and white chequered marble floor of Prada’s 1913 original store in Galleria Vittorio Emanuele II, Milan.

The Parisian bridge motif, one of the city’s symbols, is carried through more abstractly in the other two ground floor areas, furnished with lilac carpeting and sofas, as well as bronzed metal and glass displays, recalling museum display cases.
This softer aesthetic continues at the monochromatic upper floor which lingers in a gentle daylight reflected by the beige velvet furnishings, the beige carpeting and a series of mirrors. A generous beige silk tent wraps around the dressing rooms creating a precious mirrored space.

An architectural interpretation of the charms of Paris on two floors where Prada welcomes visitors to explore this innovative venture.